According to reports from 10 November 2026, Jordan Brand will stop releasing regular colourways of the Air Jordan 1 High OG from 2027, the so-called GR (general release, a wide release rather than a limited run), and will keep the model only in collaborations. The claim comes from one well-known collector, not from the brand, so we treat it as a report, not a fact. The Air Jordan 1 Low, Low OG and Mid are expected to carry on.
The key points
- What happened: on 10 November 2026 Sneaker News, Sole Retriever and House of Heat covered a post by the collector @MrUnloved1s, who says the Air Jordan 1 High OG is going into the vault, meaning it leaves the regular range
- From when: from 2027, with no return date
- What stays: Air Jordan 1 Low, Low OG and Mid, plus high-top collaborations such as MoMA, Patta and Spider-Man
- Confirmation: none. We found no official statement from Jordan Brand or Nike about withdrawing this model
- Numbers: 20 colourways of the Air Jordan 1 High OG in 2021, 15 in 2025 and 12 or 13 in 2026, depending on the source
- UK prices (read 12 November 2026): Nike UK £164.99 for the High OG, Footshop UK £139.46 for the “Royal” against a regular price of £154.95
- For you: if you want a classic High OG colourway in a normal release, there is no reason to wait for 2027
Where the report comes from
The source is Kenneth Myers Jr., a collector and Air Jordan 1 historian known on social media as @MrUnloved1s. According to the websites that covered it, he wrote on X that for the foreseeable future we will only see OG Low, Mid and Low retros and collaborations.
Three websites covered the claim, all on 10 November 2026. Sneaker News stresses that Jordan Brand has confirmed nothing. Sole Retriever writes that no new GR colourways will arrive from 2027. House of Heat points out that the limit applies only to wide releases, while limited collaborations are still expected.
We did not see the original post on X, so we rely on the websites’ accounts. Sneaker News blocked us from downloading the full text, so from that source we only use the snippets visible in search results.
What exactly would disappear, and what stays
The scope of the change is narrow, even if the headline is loud. It concerns one model in one type of release.
- Disappears (according to the reports): new colourways of the Air Jordan 1 Retro High OG in regular sales, from 2027
- Stays as it is: Air Jordan 1 Low, Low OG and Mid, including retro versions
- Stays in collaborations: the High OG keeps coming, but only as special projects
- High ’85 version: HotNewHipHop says it is currently paused, which fits the wider picture, but it is a single source
It is worth separating two things. A vault means no new GR colourways, not the model vanishing from shops. Pairs from 2026 are still on sale and will be for a while.
The numbers: fewer and fewer High OG releases
Sole Retriever’s tally shows that this model has been scaled back for years. The figures come from its articles of 1 October, 20 October and 10 November 2026.
- 2021: 20 different colourways of the Air Jordan 1 Retro High OG
- 2025: 15 colourways
- 2026: 12 colourways according to the articles of 1 and 20 October, 13 according to the article of 10 November
- 2026 without collaborations: 7 pairs in the earlier articles, 6 in the latest
- Collaborations in 2026: three Union x fragment design colourways, Swarovski and Virgil Abloh Archive “Alaska”
The wider Jordan retro line looks similar. From October 2025 to September 2026 the brand released an average of 10 retro pairs a month, and 19 in February 2026, the month of NBA All-Star. That is Sole Retriever’s claim, and it does not give its own data sources.
What Nike said on its earnings call
On 1 October 2026 Nike reported results for the first quarter of fiscal year 2027. CEO Elliott Hill admitted that the iconic retros had been overworked and announced a deliberate cut in the number and frequency of selected Jordan retro launches. He added that the same had already been done with the Air Jordan 1 and that the brand had discussed it with wholesale partners.
According to SGB Online, Jordan Brand accounts for about 13 per cent of Nike’s revenue, and its sales fell by roughly 15 per cent in the quarter. We rate that figure as medium reliability, because we did not check it in Nike’s own materials.
That statement is not a confirmation of a vault. It speaks of a smaller scale, not of withdrawing the model altogether. Justfreshkicks also points out that the reports of the call do not settle whether it means fewer pairs per colourway or fewer colourways in the calendar. This is our conclusion: the vault report is the sharpest version of a direction Nike has already announced, but the brand has not confirmed that version.
Why sales slowed: the editors’ views
The reasons below are opinions of the websites’ authors, not sales data.
Sole Retriever believes price plays a big part. It notes that once extra costs are added a High OG pair is expensive, and most colourways end up discounted at outlets anyway. Sneaker News writes similarly: pairs fall below the recommended price and land in Nike outlets. House of Heat recalls that not long ago every colourway sold out instantly, partly thanks to collaborations with Travis Scott, Union and Virgil Abloh, and that recent years have been clearly less kind to Jordan retros, least of all to the high-top 1.
The UK prices from 12 November 2026 fit that view but prove nothing. Footshop UK lists the “Royal” at £139.46 against a regular £154.95, which means a pair released on 10 October is already discounted a little over a month later. That is a single example, not a market study.
Collaborations expected to stay in 2027
All the dates below come from reports, and none has been confirmed by the brands.
- MoMA: three Air Jordan 1 High OG pairs on a black base with an orange, purple or grey accent, spring 2027. House of Heat lists a placeholder of 20 March 2027, but that is not a confirmed date. The project is meant to coincide with the 10th anniversary of Nike’s partnership with MoMA
- Patta: two colourways, Dark Turf, Black and Metallic Silver, and Dark Team Red and Black, autumn 2027. Sole Retriever reported it on 20 October 2026, citing Brandon1an and Sneaker Market RO
- Spider-Man “Beyond the Spider-Verse”: a pair inspired by Miles Morales, summer 2027 according to House of Heat
We found no prices in pounds for these pairs, so we do not give any.
How much an Air Jordan 1 costs in the UK
Prices read on 12 November 2026 directly from the shops’ pages.
- Nike UK, Air Jordan 1 High OG: £164.99 for the “Royal”, “Love Letter” and “Flight Club” pairs
- Nike UK, Air Jordan 1 Mid SE: £134.99
- Nike UK, Air Jordan 1 Low “Game Royal”: £144.99
- END., Air Jordan 1 High OG “Royal”: £165, listed with sizes UK 6 to 13, but the page does not make clear whether stock is available
- Footshop UK, Air Jordan 1 High OG “Royal”: £139.46, regular price £154.95
- Footshop UK, Air Jordan 1 Mid (White/Aluminum-Wolf Grey): £122.95
- Footshop UK, Air Jordan 1 Low (White/Wolf Grey-Aluminum): £112.95
- Footshop UK, Air Jordan 1 Low OG “Laser”: £112.04, regular price £137.95
Footshop’s list showed only the first page of 42 products, so more pairs may exist. We have no comparison with prices from earlier years, so we do not judge whether the High OG has become more expensive.
What we do not know
- Whether Jordan Brand or Nike will confirm the vault at all. As of 12 November 2026 we found nothing of the kind
- How the plan will play out in the UK release calendar. None of the sources discusses our market separately
- Whether any GR colourways will still come in the first half of 2027. The report speaks about 2027 as a whole
- When and in what form GR pairs will return. Sole Retriever writes that the decision depends on how customers respond to collaborations and limited retros. House of Heat speculates about a big comeback around the model’s 45th or 50th anniversary, in 2030 and 2035, but that is the editors’ hypothesis
Where the sources disagree
- Number of colourways in 2026: Sole Retriever gives 12 in the articles of 1 and 20 October and 13 in the article of 10 November. We do not know which is right. The gap may come from whether pairs released only in selected markets, such as China, are counted
- Pairs without collaborations: 7 according to earlier Sole Retriever texts, 6 according to the latest, which excludes a pair released only in China
- Whether the brand announced anything: HotNewHipHop writes that Jordan Brand announced a cut in Air Jordan 1 High releases from spring 2027. The other sources, including House of Heat, stress that the brand has said nothing. We go with the majority version
- Scale of the change: Kicks Crew wrote on 3 June 2026 about a significant slowdown from spring 2027, not a complete disappearance of GR pairs. The November report is sharper
- END., “Royal”: the page shows a price of £165 and a size list, but does not clearly say whether any size is in stock. We treat availability as unconfirmed
How reliable the sources are
- High: the Nike UK, END. and Footshop UK pages read on 12 November 2026, and the official transcript of Nike’s earnings call of 1 October 2026
- Medium: Sole Retriever, House of Heat and Hypebeast (colourway counts, the Nike CEO’s remarks, the collaboration calendar), SGB Online (Jordan Brand’s share of revenue)
- Low: the @MrUnloved1s post on X, which we did not see in the original, and collaboration dates from reports the brands have not confirmed
- Conclusion: that the report fits Nike’s statement of 1 October is our assessment, not a brand announcement
What to do depending on your situation
- If you want a classic Air Jordan 1 High OG colourway in regular sales, buy it in the 2026 season. With the announced cutback there is no guarantee that the same colourway returns
- If you are waiting for a lower price, compare Nike UK with Footshop UK and END. The “Royal” example shows a gap of £25.53 between Nike UK and Footshop UK
- If a lower model is enough, the Low and Mid are not covered by the report, and Footshop UK lists them from £112.95 and £122.95 respectively
- If you collect collaborations, watch MoMA, Patta and Spider-Man, but do not plan a budget on rumours, because there are no prices in pounds yet
- If you are thinking of stockpiling pairs in the hope their value will rise, remember that the report is unconfirmed and we did not check resale prices. Do not buy pairs you do not plan to wear
- If you shop through Soleback, END. shows up to 3.5 per cent cashback on its Soleback page (read 12 November 2026, with “last updated” on the card given as 16 April 2026), so check the current rate and exclusions before ordering
You can find current Air Jordan 1 pairs at END., including the High OG “Royal”, and before buying check Soleback promotions, vouchers and the END. page on Soleback.