Black Friday 2026 trainers: which UK stores pay the most cashback on sale pairs

The cashback rate on a store's Soleback page is not the rate you get on Black Friday. Most sneaker cards pay a lower “sale” rate on discounted items, and some drop hard: JD Sports goes from 3.5% to 1%, END. from 3.5% to 1.5%, Foot Locker pays 1% on Nike, adidas, New Balance and Jordan. So we ranked the UK partners by the only number that matters on 27 November: what they pay on a reduced pair, without a code.

At a glance

• Black Friday: Friday 27 November 2026, Cyber Monday: 30 November 2026
• Best rate on discounted sneakers: Solebox, 4.5% (0.5% on hot releases)
• Best brand store: adidas.co.uk, flat 3%
• Nike.com: not a Soleback partner, no cashback
• Biggest drop: JD Sports, 3.5% at full price, 1% on sale items

The rate that counts on Black Friday

Store	Cashback on discounted items	Best for
Solebox	4.5% (0.5% hot releases)	Nike, adidas and New Balance at a rate that doesn't drop in the sale
Asics	4% (0% with a voucher code)	Gel-Kayano, Gel-1130 and running shoes straight from the brand
adidas	3%	Samba, Gazelle, Campus
Slam Jam	2.5% on sale sneakers (4.5% full price)	designer collabs and runners
END.	1.5% (0.5% with a promo code)	premium labels, if the discount is big
JD Sports	1% (3.5% full price)	the widest Nike and Jordan range
Foot Locker	1% on Nike, adidas, NB, Jordan, UGG (3% other brands)	Asics, Puma and other brands at 3%

Rates read from Soleback on 9 November 2026.

Our takeaway: if you want adidas, buy it on adidas.co.uk, where 3% stays 3%, instead of at JD, where the same pair in the sale earns 1%. For Nike, no UK partner pays much on a discounted pair, and Solebox is the only one that keeps 4.5%.

When the sales start

No store had published 2026 dates on 9 November. JD's Black Friday page is already live, but only with sale categories and no dates. Last year gives a usable pattern: adidas opened the sale to everyone around 21 November 2025, with adiClub members getting earlier access, and on the Continent Zalando started its Black Friday week on 20 November and SNIPES on 24 November. Expect most sneaker sales to be running by 20 to 23 November this year, which leaves a full week before Cyber Monday.

The maths: a £100 pair at 30% off

Cashback is calculated on what you pay for the goods, after the discount and without shipping. A £100 pair at 30% off costs £70.

At Solebox, 4.5% of £70 gives £3.15 back, so the pair really costs £66.85. At adidas, 3% gives £2.10 and £67.90. At JD Sports, the sale rate of 1% gives £0.70 and £69.30.

The discount does most of the work, and £2.45 per pair won't change your life. It does decide the tie: when two stores sell the same pair at the same Black Friday price, the one that keeps its rate wins. On a family order of four pairs that's around £10.

Where cashback disappears

Four things cut the rate on Black Friday. Hot releases and limited launches pay 0.5% at Solebox and Foot Locker pays 1% on any Jordan, so a sneaker that drops on Black Friday is a cashback trap. Voucher codes drop Asics to 0% and END. to 0.5%, and any code that isn't listed on Soleback can void the cashback entirely. Gift cards normally earn nothing, so buying one to “lock in” a Black Friday price gets you no cashback. And at stores that split new and existing customers, check which one you are before you compare.

Activate cashback on Soleback before you go to the store, finish the order in the same browser tab, and skip the app. More partners are on the sneaker cashback page.

Updated 9 November 2026. Cashback rates read from Soleback on 9 November 2026 and may change during Black Week. 2026 sale dates were not announced yet; the dates above are the 2025 pattern from adidas coverage (9to5Toys, IBTimes), MonsterDealz and Netzwelt.