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House of Fraser
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House of Fraser
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House of Fraser is one of the most historic and recognisable names in British department-store retail — a true heritage institution whose roots stretch back more than 175 years. The House of Fraser story began in 1849 in Glasgow, Scotland, when Hugh Fraser and James Arthur opened a small drapery shop on the corner of Argyle Street and Buchanan Street, originally trading as Arthur & Fraser. Over the following decades, the business expanded steadily across Scotland and the rest of the United Kingdom — taking the family name in 1891 as Fraser & Sons, incorporating as House of Fraser Ltd in 1941, and listing on the London Stock Exchange in 1947. A celebrated post-war period of acquisitions transformed the company into a true national chain, with the most famous milestone coming in 1959 when House of Fraser added the legendary Harrods of Knightsbridge to its portfolio — a moment that cemented its place at the very heart of British retail history. Today, House of Fraser operates as the flagship premium department-store brand of Frasers Group plc, the FTSE-listed British retail group headquartered in Shirebrook that also owns Sports Direct, Flannels, Jack Wills, GAME, Lillywhites and many more well-known British retail names — and serves customers across the UK, Ireland and online through houseoffraser.co.uk and the brand's mobile app. The House of Fraser online store gives customers access to a true department-store-style catalogue across fashion, beauty, home, and lifestyle. In fashion, customers can shop womenswear, menswear, and kidswear from a deep portfolio of premium and mid-market brands — including dresses, tailoring, knitwear, denim, occasionwear, lingerie, swimwear, activewear, footwear, handbags, jewellery, watches, and seasonal accessories. The beauty hall is one of the brand's longest-standing strengths, covering skincare, makeup, fragrance and aftershave, haircare and electrical beauty, with a particularly strong line-up of premium and prestige beauty houses. In home, customers can shop bedding and bed linen, towels and bath, kitchen and dining, glassware and tableware, home decor, lighting, small appliances, and seasonal homeware — alongside luggage and travel. The catalogue brings together hundreds of well-known international, British, and emerging brands across every category — sitting alongside House of Fraser's own popular in-house labels, including the much-loved Linea range, which has been reintegrated across the Frasers ecosystem. What truly sets House of Fraser apart is the powerful combination of more than 175 years of British retail heritage with the scale, buying power, and digital infrastructure of Frasers Group. The brand has long been associated with elevated department-store shopping in the United Kingdom — landmark city-centre stores, beautifully presented beauty halls, and a curated mix of premium fashion, beauty, and home. Today that heritage is paired with a modern online platform offering thousands of products across fashion, beauty, and home, regular promotional events and seasonal sales, gift cards, and access to the wider Frasers Plus rewards programme. The brand's long-standing relationships with leading global designer, premium, and lifestyle labels mean House of Fraser remains a trusted destination for shoppers who want a department-store-style experience online — from everyday essentials to gifts and special-occasion pieces. With fast shipping across the UK, secure online payment options (including major credit and debit cards, PayPal, Apple Pay, Google Pay, and flexible payment options including Klarna), straightforward returns, dedicated UK-based customer service, the official House of Fraser app, and more than 175 years of authentic British department-store heritage, House of Fraser delivers a trusted online shopping experience for fashion, beauty, home, and lifestyle products — backed by the authority of one of Britain's most iconic retail names and the scale of Frasers Group plc.
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