adidas VIRGINIA Adistar Jellyfish "Tan": releasing 22 August, style code KH6729

adidas VIRGINIA Adistar Jellyfish "Tan": releasing 22 August, style code KH6729

• Colourway is Crystal Sand / Trace Brown / Core Black, widely referred to as "Tan", style code KH6729

• Global release on Saturday 22 August 2026, priced at $300

• Raffle signups opened 17 August through the CONFIRMED app and blackyachtrock.com

• Pharrell debuted the pair publicly in December 2025 at the Footwear News Achievement Awards, where the Jellyfish took Shoe of the Year

• UK retail listings point to around £256, with the eurozone price set at €300

Sand instead of neon

The upper runs several shades of beige and warm brown across engineered mesh and raised TPU overlays. The Three Stripes and the outsole are black, with the midsole kept in an off white.

The best detail is the smallest: light blue accents on the tongue branding and on the exposed Torsion System at the rear of the sole. It is the same water motif the whole VIRGINIA aesthetic is built around. Thick rope laces finish it off.

What is in the build

Nothing changes structurally from earlier colourways:

• engineered mesh wrapped in a sculptural TPU cage

• a flowing midsole mimicking the movement of a jellyfish, dual density, with Adiprene

• glow in the dark elements spread across the exoskeleton

• an exposed Torsion System at the heel

Sizing is unisex, and release trackers recommend going true to size. The silhouette looks oversized but the interior is heavily padded.

Where the shape came from

The Jellyfish is not a design from scratch. The base was the Adistar Cushion 3 from 2005, with some sources also citing the Response CL. The silhouette was first shown at Paris Fashion Week in March 2025.

Zac Andrews, formerly a design director at adidas, described the origin this way: Pharrell saw the early concepts and asked to go "way bigger". Hence the scaled-up proportions, the stacked sole and overlays that physically stand off the surface of the shoe.

The distinction matters in the current landscape. Retro running dominates, but the Jellyfish is not a reissue. It treats the archive as raw material.

The colourways so far

• orange, debuted at Paris Fashion Week in March 2025, released August 2025

• Royal Blue, February 2026

• Triple Black, February 2026

• Triple White, 1 August 2026

• Tan / Crystal Sand, 22 August 2026

Triple White was the first version to go out widely, reaching retailers including JD Sports and Foot Locker. Earlier drops ran mainly through boutiques, the CONFIRMED app and Pharrell's own site.

Where to buy and what it costs

Sales open on 22 August through the CONFIRMED app, blackyachtrock.com and selected retailers worldwide. Raffle signups opened on 17 August.

The US price is $300 and the eurozone price is €300. UK retail listings put the pair around £256. One UK listing carries a 21 August date rather than the 22nd quoted globally, so check the specific retailer rather than assuming.

Separately worth noting: the Adistar XLG 2.0, a visually related model adidas runs outside the Pharrell line, at $150, exactly half.

FAQ

When does the Jellyfish "Tan" release?

Saturday 22 August 2026, globally. Raffle signups opened 17 August.

How much is it?

$300 in the US and €300 in the eurozone. UK listings suggest around £256.

What is the style code?

KH6729. The full colourway is Crystal Sand / Trace Brown / Core Black.

Where will it be available?

The CONFIRMED app, blackyachtrock.com and selected retailers. The previous Triple White also reached JD Sports and Foot Locker.

Does it run large?

Release trackers recommend true to size. The silhouette looks oversized but the inside is padded.

How does it differ from earlier pairs?

Only in colour and finish. The construction, sole unit and glow in the dark elements are unchanged.

Is there a cheaper alternative?

adidas sells the Adistar XLG 2.0, a visually similar model with no Pharrell involvement, at $150.

What is next

The date is Saturday 22 August. Anyone who misses the raffle has retailers as the fallback, though the scale of distribution for this colourway has not been stated.

Pricing is settled: $300 in the US, €300 in the eurozone and around £256 at UK listings.