Supreme x Nike Air Max 2001 Air Ecstasy: dropping Thursday 27 August, three colourways

Supreme x Nike Air Max 2001 Air Ecstasy: dropping Thursday 27 August, three colourways

• Week two of the Fall/Winter 2026 season brings the Nike collaboration built on the Air Max 2000

• Three colourways: red, white and black, all in unisex sizing

• Drop on Thursday 27 August online and in store, with Asia following on Saturday 29 August

• Priced at $180 according to most sources, though one outlet reports $190

• Sold exclusively through Supreme, with no raffle and no sign-ups

What the shoe actually is

The base is the Nike Air Max 2000, an experimental runner from the turn of the century that had never been retroed.

Supreme calls its version the Air Max 2001 Air Ecstasy, which confuses on two counts, since neither the year nor the number of "Air"s matches. Nike is separately preparing its own inline versions of the revived model as the Air Max Ecstasy Plus, so the Supreme naming is entirely their own doing.

A detail for the initiated: the five dots on the midsole are the mark of the Alpha Project, a Nike programme launched on 1 January 1999 to designate the most innovative constructions in the portfolio. The dots stood for five stages of product work: question, research, create, test and compete. The same family produced the Air Presto, Huarache 2K4, Shox BB4, Hyperflight and Air Kukini.

Typical of Supreme, which consistently reaches into the less obvious corners of Nike's archive rather than the Air Max icons.

What Supreme changed

The interventions are targeted but visible:

• the brand name woven into the mesh upper, turning the model's distinctive horizontal detailing into a carrier for branding

• reflective 3M elements in TPU on the sides and heel, with the Supreme logo wrapping around the back half of the side panels

• reflective finishes around the tongue, collar and heel, so the shoe changes character after dark

• insoles with a double logo

• construction unchanged: a Phylon midsole with a visible, translucent Air unit and a rubber outsole

Three colourways

Red, style code IM7412-600. In full, University Red / Speed Yellow / Gym Red / Burgundy Crush / Black / Multicolor. Red upper, silver overlays, silver Air units and a yellow midsole. This is the version shown first in the FW26 lookbook and it is drawing the most votes.

White, in White / University Blue / Black / Multicolor. White upper and midsole, blue gradient overlays and Air units in the same shade. The most period-accurate of the three, pure early 2000s.

Black, in Black / Black / White / Multicolor. Triple black, the most restrained option, where the reflective details do all the work.

A note on codes: the red pair's IM7412-600 is agreed across sources. On the white and black pairs, outlets assign IM7412-100 and IM7412-001 in opposite ways to each other, so check the code on the product page until an official list appears.

The exact timings

• online, worldwide: Thursday 27 August, 16:00 UK time, which is 11:00 in New York

• physical stores in Europe and the US: Thursday 27 August, at 11:00 local time for each shop

• Asia, online and in store: Saturday 29 August

Watch the offset that trips people up. The online drop starts at the same moment worldwide, whereas physical stores open sales at 11:00 their own local time. For London that means the queue outside the store forms five hours before online selling begins.

The 16:00 figure comes from converting Supreme's standard Thursday drop time rather than a separate announcement, so it is worth confirming on the site on the day.

How to buy through the site

Online selling runs on a first come, first served basis. No raffle, no sign-ups. Hyped items vanish within a dozen seconds, so preparation is the only thing that counts.

Before the drop:

1. Shipping address and payment details entered in advance are the difference between buying and not buying. Do it the day before, not five minutes ahead.

2. Check that the card's billing address matches character for character what you entered at Supreme. The most common cause of a "card declined" error is mismatched data, not insufficient funds.

3. Warn your bank about the planned international transaction. A card block mid-drop ends the matter.

4. Install the Supreme app. For many people checkout runs faster there than in a browser.

5. Decide in advance which colourway and which size you are taking. There will be no time to deliberate.

During the drop:

• be on the site a few minutes before 16:00, but do not refresh frantically, the products appear on their own

• a limit applies, usually one unit per size and colour per person plus a limit per card, and attempting to get around it ends in cancellation

• if the site freezes, do not close the tab, delays are normal under heavy traffic and ending the session can cost your place in the queue

• the order only counts once the confirmation email arrives, the "success" screen alone is not enough

For buyers in the UK

London is one of the European Supreme chapter stores, so you have two routes rather than one.

In store, sales open at 11:00 local time, five hours before the online start. Anyone in or within reach of London should factor in that the queue on collaborations of this size forms considerably earlier.

Online, it is worth checking the basket in advance for shipping destination and costs. That check takes a minute the day before and would cost seconds during the sale that you do not have.

FAQ

When is the drop?

Thursday 27 August 2026, online and in physical stores across Europe and the US. Asia follows on Saturday 29 August.

What time in the UK?

16:00, corresponding to 11:00 New York time. The timing follows the standard drop schedule.

How much does it cost?

$180 according to most sources, with one outlet reporting $190. The sterling figure depends on conversion and shipping.

Is there a raffle?

No. Online selling runs on order of purchase.

How many colourways and what sizing?

Three colourways, all in unisex sizing.

Has the shoe been reissued before?

No. The Air Max 2000 never had a retro, so there is no market of older pairs to compare against.

Is it worth preparing for

Two things work in this drop's favour. It is a silhouette Nike has never brought back, so there is no reference point from earlier releases. And three colourways at once spread the demand, which in theory improves the odds of landing something.

One thing works against it: this is Supreme with Nike in a season where Y2K aesthetics are thriving. The red version will probably go first.