Alternate (France) cashback — up to 0.9% back, discount codes and latest deals | October 2026
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Alternate
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ALTERNATE is one of Germany's largest, oldest, and most highly respected online retailers for IT, computer hardware, consumer electronics, and everyday lifestyle products — a true German e-commerce pioneer with more than three decades of heritage and a deep credibility among tech enthusiasts, gamers, and IT professionals. The ALTERNATE story began in 1992 in Linden, in the German state of Hesse, when the business was founded as a small specialist computer-hardware mail-order operation just as the private market for personal computers was beginning to take off across the country. From the very beginning, ALTERNATE made its name with serious technical expertise, a constantly expanding catalogue of PC components, and a willingness to take risks on new trends. That instinct paid off in October 1997, when ALTERNATE became one of the very first IT retailers in Germany to launch a full online shop — a pioneering move at a time when online shopping was still a brand-new sales channel. Today, operated by ALTERNATE Computerversand GmbH (with the wider ALTERNATE GmbH group held under SHIFT IT Management GmbH & Co. KG Holding), the company has grown into one of the top ten e-commerce companies in Germany, with more than 800 employees, over 75,000 products in its catalogue, and around 35,000 m² of modern logistics space in Linden equipped with a state-of-the-art warehouse and dispatch system. Alongside its busy main online store at alternate.de, ALTERNATE also runs localised web shops at alternate.nl (Netherlands), alternate.at (Austria), alternate.be (Belgium), and alternate.es (Spain), all TÜV-certified, plus two-to-three dedicated physical showrooms in Linden where customers can see hardware in person, pick up online orders, or speak directly with knowledgeable staff. The brand's standing has been recognised through multiple awards over the years — including the 2001 German Internet Award from the Federal Ministry of Economy and Technology, repeated "Retailer of the Year" wins from leading PC magazines, and the 2017 IHK (Chamber of Commerce and Industry) company prize in the "Trade and Services" category. The ALTERNATE online store gives customers access to an exceptionally deep technology-and-lifestyle catalogue covering virtually every important consumer-electronics category. The core IT section remains the brand's clear flagship — featuring desktop PCs (pre-built and a sophisticated custom-PC configurator), gaming PCs, gaming notebooks, business and creator laptops, ultrabooks, all-in-one computers, monitors (with high refresh rates, 4K, OLED, ultrawide, and professional models), and a full range of PC components for builders (CPUs from Intel and AMD, motherboards from ASUS, MSI, Gigabyte and ASRock, NVIDIA GeForce RTX and AMD Radeon graphics cards, DDR4 and DDR5 memory, SSDs and NVMe storage from Samsung, WD, Crucial, and Kingston, PC cases, power supplies, custom watercooling and air-cooling solutions from Noctua, Corsair, NZXT, and be quiet!). The gaming and peripherals section is equally serious — covering gaming keyboards, mice, headsets, controllers, sim-racing wheels and pedals, streaming microphones, capture cards, gaming chairs, and gaming desks from leading brands such as Razer, Logitech G, Corsair, HyperX, SteelSeries, Roccat, NZXT, Glorious, Thrustmaster, and Elgato. Beyond IT, the catalogue covers consumer electronics (televisions, soundbars, hi-fi, headphones, projectors), mobile devices (smartphones, tablets, smartwatches, fitness trackers), photo and video gear, gaming consoles (PlayStation, Xbox, Nintendo Switch), networking and storage (NAS, routers, mesh systems), printers and office equipment, large and small household appliances ("Haushalt"), tools ("Werkzeuge") and DIY supplies, garden and outdoor equipment, and a children's toys section. The brand line-up reads like a who's who of the technology world — including Intel, AMD, NVIDIA, ASUS, MSI, Gigabyte, ASRock, Corsair, G.Skill, Kingston, Crucial, Samsung, WD, Seagate, Apple, HP, Lenovo, Dell, Acer, MSI, Microsoft, Sony, LG, Philips, Panasonic, Bose, Sennheiser, JBL, Razer, Logitech, Roccat, SteelSeries, HyperX, Bosch, Siemens, Makita, and many more. What truly sets ALTERNATE apart is the rare combination of more than three decades of German tech-retail heritage, deep technical credibility, and a clearly identifiable brand voice that has made it one of the most respected names in German online IT. Where many competitors compete primarily on price, ALTERNATE has consistently built its identity around expertise — combining detailed product information, technical specifications, expert advice from its own staff and call centre, and the kind of carefully chosen catalogue that gives serious PC builders and gamers confidence in their purchases. The brand's long-running custom-PC configurator is a particular highlight, letting customers assemble a fully tested system from the latest hardware — from gaming desktops and creator workstations to silent home-office PCs and server builds. ALTERNATE has also built a distinctive cultural identity through its long-running sponsorship of the ALTERNATE aTTaX e-sports team, one of Germany's most decorated competitive Counter-Strike squads — the team most recently secured the title of EFG Meisterschaft champion in CS2 and has the unique distinction of having won at least one major title in every Counter-Strike game ever released. Sustainability is another important pillar — ALTERNATE delivers CO2-neutral shipping on all orders and is an EMAS-certified (Eco-Management and Audit Scheme) company, going significantly beyond the legal minimum on environmental responsibility, while also investing heavily in apprenticeships and skills training in its Hesse home region. Combined with its 35,000 m² logistics centre, 800-plus employees, TÜV-approved online shops in Germany, the Netherlands, Austria, Belgium, and Spain, the dedicated wave-computer.de resale platform, and multi-channel sales through its Linden physical showrooms and B2B-friendly business team, ALTERNATE has built a reputation that few online tech retailers in Europe can match. With fast delivery across Germany and reliable shipping to the Netherlands, Austria, Belgium, Spain, and many other European countries, CO2-neutral shipping on all qualifying orders, free in-store pickup at the ALTERNATE Linden showrooms, free shipping options above qualifying thresholds, secure online payment options (including major credit and debit cards, PayPal, instant bank transfer, SEPA direct debit, Apple Pay, Google Pay, invoice payment for business customers, and instalment methods such as Klarna and PayPal Ratenzahlung where available), a customer-friendly returns policy, TÜV certification, EMAS environmental certification, dedicated German-speaking customer service through ALTERNATE's own in-house call centre, a sophisticated custom-PC configurator for hardware builders, B2B business-customer programmes, the long-running ALTERNATE aTTaX e-sports sponsorship, regular promotional campaigns including Black Friday, Cyber Week, summer sales, and Christmas deals, and an enormous catalogue of more than 75,000 products covering desktop PCs and gaming PCs (pre-built and custom-configurable), laptops, monitors, PC components (CPUs, GPUs, motherboards, RAM, SSDs, cases, power supplies, cooling), peripherals (keyboards, mice, headsets, gaming chairs, sim-racing gear), networking and storage, smartphones, tablets, smartwatches, televisions, audio and home cinema, gaming consoles and accessories, cameras, printers, large and small household appliances, garden and outdoor equipment, tools, and toys from leading manufacturers such as Intel, AMD, NVIDIA, ASUS, MSI, Gigabyte, ASRock, Corsair, G.Skill, Kingston, Crucial, Samsung, WD, Seagate, Apple, HP, Lenovo, Dell, Acer, Microsoft, Sony, LG, Bose, Sennheiser, JBL, Razer, Logitech G, Roccat, SteelSeries, HyperX, Bosch, Makita, and many more, ALTERNATE delivers a trusted online and in-store shopping experience for computers, IT, gaming, consumer electronics, and home essentials — backed by more than three decades of heritage and its position as one of Germany's largest and most respected technology retailers.
Find every working Alternate discount code, verified promo codes and the best deals for October 2026 — and with up to 0.9% cashback you also get money back on every Alternate order. Apply the code, activate cashback and save twice on a single purchase.
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