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MediaWorld
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MediaWorld is the leading consumer electronics retailer in Italy and one of the most recognised, trusted, and influential names in the country's modern shopping landscape. Founded on 24 October 1991 with the opening of its very first Italian store in Curno, in the province of Bergamo, MediaWorld brought to the Italian market the now-iconic large-format consumer electronics retail concept pioneered just a few years earlier in Munich by sister brand MediaMarkt. From that single Bergamo flagship, MediaWorld has grown over more than 34 years into the undisputed Italian market leader and the country's largest non-food retail chain, today operating around 130 stores across the entire Italian peninsula — from Lombardy to Sicily — alongside its leading e-commerce platform at mediaworld.it. The brand is part of the MediaMarktSaturn Retail Group, Europe's largest consumer-electronics retail group with more than 1,000 megastores across twelve European countries, headquartered in Düsseldorf, Germany. MediaWorld's Italian headquarters and dedicated "Italian Retail Lab" are located in Verano Brianza, in the Monza e Brianza province, where the team continuously develops new customer-centric store concepts — including Italy's first fully LEED-certified eco-sustainable electronics store in Como Lipomo. The MediaWorld online store gives customers across Italy access to an extraordinary catalogue of consumer electronics, large and small home appliances, and modern lifestyle technology. Customers can shop a complete consumer electronics offer — including smartphones (Apple iPhone, Samsung Galaxy, Xiaomi, Honor, OPPO, Motorola, Nothing, Google Pixel), tablets, smartwatches and wearables, laptops, ultrabooks, gaming PCs, desktops, monitors, components, IT peripherals, networking, printers, gaming consoles (PlayStation, Xbox, Nintendo Switch), video games and accessories, TVs (4K, QLED, OLED, MicroLED), soundbars, hi-fi systems, home cinema, headphones and earbuds, cameras and photography, drones, and smart-home devices. The catalogue also covers large home appliances from Bosch, Siemens, Whirlpool, LG, Samsung, Beko, Electrolux, Candy, Hisense, AEG, Indesit, Miele and many more — including fridges and freezers, washing machines, dryers, dishwashers, ovens, hobs, hoods, and built-in kitchen appliances ("Clima & Incasso") — alongside small kitchen appliances from De'Longhi, Philips, Bosch, Tefal, Krups, Braun, KitchenAid, Moulinex, robot vacuums (Roomba, Roborock, Dreame, Ecovacs), personal care, beauty tech, fitness equipment, baby tech, and a constantly refreshed seasonal product range. What truly sets MediaWorld apart is its decades-long Italian retail leadership, its uncompromising omnichannel customer experience, and its uniquely tailored "Fatto apposta per Me" personalisation philosophy — an approach that adapts the offer in-store and online to the specific needs of each shopper. MediaWorld has been recognised as "Italy's Best Customer Service" in the consumer electronics category and has been named "Top Employer d'Italia" five years in a row, reflecting its strong corporate culture and commitment to people. Customers benefit from professional in-store consultations from highly trained staff, a wide range of after-sales services and extended warranties, installation services for TVs, large home appliances, and smart-home devices, dedicated trade-in programmes for old electronics, and full omnichannel convenience — including in-store pick-up of online orders, easy returns, and integrated mobile-app shopping. With fast delivery across Italy, secure payment options (including major credit cards, PayPal, and instalments with Klarna), easy returns, dedicated Italian-language customer service, professional installation and after-sales support, the official MediaWorld mobile app, and more than 34 years of authentic Italian electronics retail expertise, MediaWorld delivers a trusted online and in-store shopping experience for consumer electronics, home appliances, and modern technology — backed by the authority of Italy's number-one consumer electronics retailer and the European scale of the MediaMarktSaturn Retail Group.
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