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Evans Cycles
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Evans Cycles
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Evans Cycles is one of the most iconic and longest-established names in British cycling — a true specialist cycle retailer with more than a century of heritage behind every bike it sells. The Evans Cycles story began in 1921 in Kennington Road, south-east London, when keen cyclist Frederick W. Evans (a former editor of the Cyclists' Touring Club's Cycling magazine) opened his first shop, F.W. Evans Cycles. A passionate inventor as well as a retailer, Frederick Evans earned an award from the Cyclists' Touring Club in 1925 for "the greatest improvement in cycle design, construction or equipment during the year" — for a quick-release reversible rear wheel device — and ran the shop until joining the Royal Air Force at the outbreak of the Second World War. After Evans's death in 1944, the business was carried on by his manager and later acquired by Joseph Smith in the 1950s; in the 1970s, Joseph's son Gary Smith transformed the shop into a true specialist cycle retailer and laid the foundations for the national chain that followed. After several decades of private and equity ownership, Evans Cycles became part of the Frasers Group portfolio in 2018, where it sits today alongside sister brands such as Sports Direct, House of Fraser, Flannels, GAME, and the recently acquired cycling specialists Wiggle and Chain Reaction Cycles. Now headquartered at Frasers Group's Shirebrook base in England, Evans Cycles operates more than 50 specialist stores across the UK — including landmark new flagships in Bristol, Sheffield, and London's West End just off Regent Street — alongside its online destination at evanscycles.com. The Evans Cycles online store at evanscycles.com gives customers access to a comprehensive, expertly curated catalogue covering every kind of cycling. The bike line-up includes road bikes (endurance, race, gravel, all-road, and time-trial), mountain bikes (hardtail, full-suspension, trail, enduro, and downhill), hybrid and urban commuter bikes, electric bikes (e-road, e-mountain, e-hybrid, e-commuter, and e-folding), folding bikes (including the iconic Brompton), kids' bikes (balance bikes, BMX, and junior road and mountain bikes), cyclocross bikes, and BMX. The brand line-up brings together many of the most respected names in cycling — including Cannondale, Specialized, Trek, Giant, Cube, Vitus, Marin, Ridgeback, Pivot, and Brompton — alongside Evans Cycles' own much-loved Pinnacle range of bikes, which the team has developed in-house over the years to deliver outstanding value for everyday riders and enthusiasts. The catalogue is rounded out by cycling clothing (road, mountain, casual, and waterproof apparel from names such as Castelli, Endura, Altura, Madison, dhb, and Evans Cycles' own FWE basics line), helmets (Giro, Bell, MET, Bontrager, Smith), shoes, gloves, components (Shimano, SRAM, RockShox, FOX, Mavic, Fulcrum, Zipp, Hunt), accessories (lights, locks, pumps, tools, bottle cages, mudguards, panniers, GPS units, and cycle computers from Garmin and Wahoo), and indoor trainers and smart-training equipment. What truly sets Evans Cycles apart is the unrivalled combination of its century-deep specialist heritage, its dedicated in-store services, and the renewed scale of the wider Frasers Group cycling family. Unlike a general sporting-goods retailer, Evans Cycles is a true cycling specialist — with bike-trained staff, in-store workshops carrying out servicing, custom builds, repairs, wheel building, suspension setups, and tune-ups, and selected stores offering professional bike-fitting. The brand is also a real supporter of cycling culture, organising and supporting the popular RIDE IT series of more than 40 annual sportives and off-road cycling events across the UK, and partnering with the national cycling charity Cycling UK on a dedicated "Recommended by Cycling UK" range. The 2024 acquisition of Wiggle and Chain Reaction Cycles by Frasers Group has unlocked new synergies for Evans Cycles' digital ecosystem and product offer, helping the brand combine its established high-street presence with even stronger online capabilities. For everyday cyclists, the long-standing Cycle to Work scheme — a UK government-supported tax-efficient way to buy a new bike and accessories through your employer — makes Evans Cycles a natural first stop for new and returning riders looking to commute by bike. With fast delivery across the UK, free click-and-collect from more than 50 specialist stores, secure online payment options (including major credit and debit cards, PayPal, Apple Pay, Google Pay, the Frasers Plus account, and 0% finance through V12 Retail Finance on eligible purchases), a customer-friendly returns policy, dedicated customer service, the Cycle to Work scheme for tax-efficient bike purchases, in-store workshop and bike-fit services, exclusive own-brand Pinnacle bikes and FWE accessories alongside an extensive line-up of leading cycling brands such as Cannondale, Specialized, Trek, Brompton, Shimano, SRAM, Garmin, and Wahoo, and more than 100 years of specialist cycling heritage, Evans Cycles delivers a trusted online and high-street experience for road, mountain, hybrid, electric, and kids' bikes, cycling clothing, components, and accessories — backed by its position as the UK's leading specialist bicycle retailer and a flagship cycling brand of the wider Frasers Group.
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