Pro:Direct Sport is one of the world's leading online sports retailers and home of the world's largest online football store, offering an extensive selection of football boots, performance footwear, sportswear, equipment, and accessories from the biggest brands in the game. With its heritage going back to 1981 in Torquay, Devon, when family-run Torre Sports first opened its doors, the company launched ProDirect Soccer — "The Professionals Choice" — in 1999 as a pioneering online football specialist. More than 25 years and 200 countries later, Pro:Direct Sport is still a family-run business based in Devon, employing more than 400 people and shipping worldwide from its dedicated warehouses in the United Kingdom, the European Union (Teplice, Czech Republic), and the United States.
The Pro:Direct Sport online store gives customers access to a huge catalogue of products from leading global brands including Nike, adidas, PUMA, Mizuno, New Balance, ASICS, Under Armour, Umbro, Reebok, Diadora, Skechers, Hummel, Castore, Joma, and many more. Football fans can shop the World's Biggest Bootroom — featuring iconic franchises such as the Nike Mercurial, Nike Phantom, Nike Tiempo, adidas Predator, adidas F50, adidas Copa, PUMA Ultra, PUMA King, Mizuno Morelia, and New Balance Tekela — across every surface, including firm ground (FG), soft ground (SG), artificial grass (AG), turf (TF), and indoor courts (IC), with dedicated ranges for men, women, and kids. Beyond boots, customers can shop replica football kits and shirts from top European clubs and national teams, goalkeeper gloves, footballs, shin guards, training and teamwear, plus expert kit personalisation with badges, names, and numbers.
What truly sets Pro:Direct Sport apart is its multi-sport specialist DNA. The platform is organised into dedicated stores — Pro:Direct Soccer, Pro:Direct Running (with mens and womens running shoes from ASICS, Nike, adidas, including carbon-plate racers and everyday trainers), Pro:Direct Rugby, Pro:Direct Cricket, Pro:Direct Tennis, Pro:Direct Basketball, Pro:Direct Padel, and Pro:Direct Lifestyle for sport-inspired sneakers and streetwear — each curated by genuine experts. Pro:Direct also runs long-standing partnerships with the Professional Footballers' Association (PFA) and the English Schools' Football Association (ESFA), and supports thousands of grassroots clubs through its Clubhouse loyalty programme.
With fast worldwide shipping, multiple secure payment options including Klarna, Apple Pay, Google Pay, and PayPal, easy returns and unlimited free UK returns for PD Club Members, dedicated customer service, the official Pro:Direct mobile app, and over 25 years of authentic online sport retail expertise — backed by more than 111,000 five-star reviews — Pro:Direct Sport delivers a trusted online shopping experience for football, running, rugby, cricket, tennis, basketball, padel, and lifestyle products.
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