UGG deals October 2026: Lo Lowmel for £86.99 and where to find UGG shoes on sale

The strongest UGG shoe deal in the UK on 20 October 2026 is the women's UGG Lo Lowmel trainer in the UGG UK store at £86.99 instead of £125 (30% off) with 5% cashback through Soleback. There is a catch: on the product page only one size was still in stock. Right now this is the only Soleback deal on UGG shoes assigned to the UK, so this guide is short and sticks to what we could check. Prices and discounts checked on 20 October 2026.

Key points

• UGG Lo Lowmel in the UGG UK store costs £86.99 instead of £125 with a 30% discount and 5% cashback through Soleback

• Only UK 5 of the discounted variant was in stock on the product page, and the colour shown was muted brass, not the black described on the deal card

• Eight Soleback partner stores in the UK had UGG shoes in stock, and the full list of UGG deals is in the Soleback promotions tab

• UGG is not just shoes: the brand also sells sheepskin gloves, beanies, scarves and earmuffs, but UGG accessories are almost never discounted

• October is a good time to buy, but not because UGG list prices go up in winter. We found no confirmed price rise in Europe. The real reason is different: discounted colours and sizes sell out fast

UGG shoes on sale in the UK: what is discounted today

UGG is best known for sheepskin footwear, and shoes are where you can realistically find a lower price. Among the Soleback deals assigned to the UK on 20 October 2026 there was a single UGG shoe: the women's Lo Lowmel trainer in the official UGG UK store.

We did not have UK deals on the Tasman, Tasman II, Classic Mini or Ultra Mini on that day. That does not mean these models are never reduced in UK stores, only that none of them was among the Soleback deals we checked. We are not quoting store listing prices here, because they are not deal cards and can change at any moment.

UGG Lo Lowmel in the UGG UK store for £86.99

The women's UGG Lo Lowmel cost £86.99 instead of £125 in the UGG UK store on 20 October 2026. That is a 30% discount. On top of that, Soleback offered 5% cashback (according to the deal card, 20 October 2026).

The catch: on the product page on 20 October 2026 the discounted variant was shown in muted brass, with only UK 5 in stock. All other sizes were Out of Stock, with a "Sold Out, Join the Waitlist" button. The deal card describes the colour as black. Check both colour and size on the product page before you plan around this deal.

See the UGG Lo Lowmel deal

What the Lo Lowmel is, and how it differs from UGG slippers

The Lo Lowmel is a trainer, not a slipper. It has a suede upper and laces, with sheepskin lining in only part of the shoe. That makes it the choice if you want UGG comfort in an everyday shoe rather than something to wear around the house.

Compared with the Tasman family, which are sheepskin slippers you can step outside in for a moment, the Lo Lowmel is built for walking. The drawback is the same as with any suede shoe: without a protective spray it picks up water marks quickly, so treat it before the first wet day.

UGG deals: Soleback partner stores with UGG in the UK

If you are looking for UGG deals, these Soleback partner stores are worth checking. Each of them had UGG shoes in stock on 20 October 2026. We do not quote their prices here, because none of them had a Soleback deal card on UGG shoes on that day:

• UGG UK: 168 women's products, from the Classic Ultra Mini to the Tazz II. See UGG women's at UGG UK

• schuh: 191 products, including the Classic Ultra Mini II and the Scuffette II. See UGG at schuh

• House of Fraser: UGG footwear including women's low-top trainers. See UGG at House of Fraser

• Flannels: 236 products, including the women's Tasman II. See UGG at Flannels

• JD Sports: 119 products, including the Tasman II and the Lowmel. See UGG at JD Sports

• END.: 15 men's products, including the Tasman II. See UGG at END.

• Spartoo UK: 197 items. See UGG at Spartoo UK

• Selfridges: 232 results. See UGG at Selfridges

Store pages with current cashback rates are on Soleback, for example UGG, JD Sports and END..

More UGG deals in the promotions tab

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We collect UGG shoe deals in the Soleback promotions tab. That is where offers with a discount and cashback land, with a link straight to the product in the store. In this article we list only what was current on 20 October 2026. New deals can appear at any time, and before you click, check on the deal page that your size is still available.

UGG accessories in brief

Alongside the footwear, UGG has a full line of winter accessories: sheepskin gloves and mittens, beanies, scarves, including a hooded scarf, and sheepskin earmuffs. The Sheepskin Seamed Glove has a conductive leather patch, so you can use your phone without taking the glove off.

Two things are worth knowing before you go hunting for UGG accessories. The beanies and scarves are mostly acrylic and nylon with a small share of wool, not cashmere. And the accessories are practically never discounted: on 20 October 2026 the UGG accessories pages in the UK showed not a single crossed-out price. If you want UGG for less, look for deals on shoes.

Is October the last call for UGG at a good price

You often hear that UGG prices rise during the season. We checked, and the answer is more complicated.

What we know for sure: UGG sales are strongly seasonal. Deckers, the brand's owner, says in its annual report for the year ended 31 March 2026 that the largest share of UGG sales falls in the third quarter of its fiscal year. From the Deckers calendar this is October to December (our inference from the fiscal year dates).

What we did not confirm: any seasonal rise in UGG list prices in Europe. The 2025 comments by Deckers management about price increases did not concern the European market.

What really changes: discounted sizes disappear. The Lo Lowmel in the official UGG store shows it well. In the UK, a single size of the discounted model was left on 20 October 2026, and the German, French and Spanish versions of the store showed a sold out message and a waitlist. Formally the promotion is still running, but in most sizes you can no longer buy it.

That is why October can be the last call, just for a different reason than a price rise: if your size is in a deal today, it may be gone in a few weeks.

Black Friday: wait or buy now

Black Friday falls on 27 November 2026. In 2025, UK fashion media (Grazia UK) reported discounts of up to 30% in the UGG UK store, including on the Tasman. On the other hand, a report on Black Friday 2024 in the UK (Mother&Baby) said the classic Tasman colours were not discounted at all. We found no confirmation that UGG formally excludes bestsellers from Black Friday, but there is also no guarantee that your model and colour will be on sale.

Our assessment (an inference, not a measurement): if you see your model in your size today with a 30% discount, waiting for Black Friday gives you a small chance of a lower price and a real risk of losing your size. If you want a specific classic colour that is not on sale today, Black Friday is your best chance, but with no certainty.

What to watch out for with UGG deals

• Colour on the deal card versus colour in the store: the Lo Lowmel deal card describes black, while the store page showed muted brass. Always check the colour on the product page

• Sizes: the discounted Lo Lowmel was left only in UK 5, and END. lists only men's UGG

• Discount codes: a code from outside Soleback can stop your cashback from being credited

• Suede: the Lo Lowmel is suede, so protect it before wearing it in wet weather

What to do depending on your situation

• You want UGG trainers for less and wear UK 5: check the Lo Lowmel at £86.99 in the UGG UK store today

• You need a different size: watch the promotions tab and the partner stores, because the Lo Lowmel deal is practically sold out

• Your size is in a deal today: buy now, because discounted sizes disappear faster than promotions end

• You want a classic colour that is not on sale: wait for Black Friday on 27 November, but be prepared for no discount

• You are thinking about UGG accessories: do not wait for a discount on gloves or hats, because it almost never happens

• You want cashback: start your shopping from the store page on Soleback and do not combine it with codes from outside Soleback

You will find all current UGG deals in the promotions tab, UGG shoes in partner stores such as UGG UK, schuh and JD Sports, and collecting cashback is easier with the Soleback extension.